What is the color of your perfume? IMKER

In what colors do we perceive perfumes and what are your favorites?

Without consciously realizing it, we associate a certain perfume, whether it is a personal perfume or a room perfume, depending on its style, with a certain color. If we like refreshing and fresh perfumes, especially from citrus fruits, the sensation we feel will lead us to think of a solar, energetic color, such as yellow.

Shades of red are linked to aromas that exalt sensuality and desire, most often with amber, gourmand, or floral notes.

Light blue inspires fresh, aquatic, and versatile fragrances while dark blue shades refer to night, sophistication, and mystery.

Shades of purple inspire distinction, royalty, black elegance, and opulence, leading to the Arabic style.

parfum barbatesc

Green tones are easily associated with light and fresh fragrances, such as dew drops on the grass on a summer morning, while brown tones are assimilated with dense and woody notes.

Pale pink shades are for floral, romantic fragrances, and deep pinks are for sweet and cozy scents.

Following these associations, our sense of smell gives color to a separate sense, classifying odors according to certain nuances that match the sensation left behind by the perfume.

IMKER room fragrances and car fragrances, sensations and colors

If you already use IMKER room and car fragrances, diffused with the help of IMKER professional air fresheners, you probably already have certain favorite aromas, which delight you with the persistence of the notes you love and give you a certain sensation.

We will give some examples below, and in future articles, we will address the flavors of each color separately.

Balanced and energetic notes of Blavet or Papaya (yellow-orange) flavor
Men's Style with Escley (Blue)
Exclusive, opulent Arabic style with OUD Amir (gold and black)
Perfumes that bring the feeling of distinction, and royalty - Royal, Diamond (purple)
Romantic and playful style with Amorio (red)
Fresh flavors with Mojito, Lima (green)

What do colors have to do with perfume flavors and how is it biologically explained?

The smell is essential to the survival of both humans and many animal species. It is an essential tool in identifying relatives, detecting danger, and finding food.

Despite this, the communication abilities of smell have been neglected over the years in favor of visual and auditory ones. With the development of speech and writing, man distanced himself from other animals through his mode of communication.

Smell, even unconsciously, influences relationships in human society. It is perceived by the limbic system, as responsible for regulating primitive impulses and coordinating sensory and sexual functions.

Even though it is not our main source of communication, smell activates memory and is able to evoke perceptions that no image or text could. Smell, nowadays, is used to evoke sensations and make experiences memorable.

Scents are not only fundamentally necessary in everyday life; they are integrated with the other senses. However many other institutions still approach the dynamics of the senses separately, our interaction with the world does not take place separately through each of the senses. We understand reality through the interrelation of all senses.

In any case, the visual identification of odors is not the same for everyone. In addition to perfume evoking perceptions that vary from individual to individual, people are known to have difficulty visualizing and verbalizing them. We can detect and distinguish hundreds of aromas, but recognizing them and explaining them is not so easy. The very same perfume can be perceived as pleasant and sweet for one person and unbearable and fresh for another person, depending on the personal experiences and perceptions that the sensations determined by the perfume call for.

Despite this, researchers from various universities and companies have investigated the field of correspondence between the senses. Synesthesia is both a term used in medicine to denote a clinical condition where patients are called synesthetes, and a figure of speech used when one sense is described in terms of another. Both cases deal with the integration of the senses and encourage us to enter this game of correspondence between colors and perfume aromas.

So what color are your perfumes?