SPA centers offer quality moments to those who want to spend good hours relaxing in, the sauna, and massage. In addition to the actual medical or therapy services, the environment plays an essential role in creating the right atmosphere. Therefore, every element involved in the arrangement, from the way the space is thought and compartmentalized to the ambient aromas used, must be thought of in such a way as to offer customers complete sensory experiences.

From the lines below, you will find out some recommendations and useful tips to take into account if you are considering setting up such a wellness center.

Content

The importance of the right environment in a SPA center
Furniture and finishes in the Wellness center
Choosing and defining green areas
Correct compartmentalization
Details that enhance the customer experience
What are the benefits of beautiful smells in SPA centers?
3 beautiful scents to use in the wellness center

The demand for wellness services is increasing among our consumers in the country due to the benefits offered. In a SPA center, you can enjoy a few hours away from the urban noise and bustle, and you can benefit from sauna services, massage, facial therapies or body remodeling, relaxation areas, a swimming pool, and possibly medical services.

The ambiance is essential for such wellness experiences that emphasize relaxation of the senses and the body. Tactile stimulation, as well as olfactory or auditory stimulation, are details that play an essential role in creating the right atmosphere for customers. The general setting, but also the carefully chosen ambient music or the right scents are the accents that induce the desired state of relaxation, comfort, or energization and can influence the mood of those who seek such services.

Therefore, all these details must be consistent with the layout of the respective location, but also with the general message you want to convey through it and the services offered. The most important criteria relate to the correct compartmentalization, the right furniture, and finishes, as well as the definition of green areas and the choice of ambient fragrance. All this leads to the customization of the space according to the specifics of the business, but also to a complete sensory and olfactory experience for the customer.

Setting up a wellness center is a complex process that must take into account, first of all, the type of therapy you propose, but also the location itself. Regardless of whether you offer, for example, only sauna, massage, and relaxation services, or you can include recovery medical services, or you can even take advantage of certain advantages offered by the area where you are (for example, if you are near thermal springs), the furniture and finishes chosen must induce the idea of physical and mental comfort.

From this point of view, materials inspired by nature, such as wood or stone, are the most suitable to induce the idea of being close to nature and well-being. Composite materials are also practical due to the qualities they offer in terms of durability and resistance to moisture and frequent cleaning. In addition, it is important to choose the right color palette and fresh-smelling green perfumes to invigorate the atmosphere.

The configuration of the space is equally important to complement the services you offer through the SPA center. Customers are mainly looking for the feeling of comfort and relaxation, therefore, regardless of the design style of the wellness, some green areas must find their place in the arrangement.

Regardless of whether you are considering a luxury SPA with premium finishes, a minimalist style, or one with oriental influences, it is good to consider some spaces where nature finds its place right from the design stage. Thus, they can exist either in the spaces intended for therapy rooms or in the access corridors from one region to another.

The correct partitioning of the space must take into account the possibility of creating easy color transitions and immediate flows between clean and dirty portions. It is also important that the spaces where different medical procedures, therapies, or massages are practiced, or the wet ones - sauna or swimming pools, do not intersect with the office areas.

Regardless of whether the SPA center is integrated inside a hotel or is set up separately, it is good that the humidity, as well as the aromas used in the therapy procedures, do not interfere with or disturb administrative activities.

Other details contribute to the right atmosphere for a client or a group of people who use the methods of therapy in a SPA center. Here are the most important ones:

Smells have a powerful impact on the senses so it's no wonder that marketers have already created what is called Scent Marketing. This is the science that studies how the use of different flavors can improve the image of a brand and through which strategies are created that can increase the sales of that brand in this way. Read here more about how this science can help your business to make it more visible in the market and attract and retain customers.

Auditory stimulation also has the role of complementing the sensory experience you offer customers, so the music chosen as background music is essential. Relaxing, meditative or therapeutic rhythms with indie or oriental influences can help you in this regard.

Stimulating customers through the senses refers to how they can achieve pleasant sensations of touch; therefore, the choice of materials used in the design, but also of accessories, is essential. It is good to invest from the beginning in quality finishes and textures both for the component elements of the furniture and walls as well as for the materials used in robes, towels, soaps, shower gels, essential oils for massage, professional air fresheners for perfuming the rooms, etc.

Another way to connect with customers is through the gustatory senses. That's why it's good to consider from the planning and design phase some bar or relaxation areas where customers can eat sweets or drink energizing lemon juice.

 

Depending on the type of aroma used, essential oils in aromatherapy can bring a lot of benefits to the brain and senses. For example, they can induce a state of deep relaxation, helping to eliminate stress, anxiety, and tension in the body, thus being beneficial for massage sessions and implicitly for those who visit a SPA center.

Certain aromas have an energizing effect, so they must not be missing from a wellness center to be within reach of those looking to increase their body's energy level throughout the day.

Certain essential oils have antimicrobial properties and can be used in massage sessions to help prevent the body's defenses.

Here are some scents that you can find on our website in the new collection of Goodlife essential oil scents, ideal for SPA - wellness centers:

In conclusion, all these details have the role of creating a truly sensory experience for all five senses. For this reason, every detail from the design phase to choosing the right flavors is essential. From our previous guide, you can learn more about the importance of ambient fragrance in a SPA center, in hotels, office spaces, or other civil buildings, so that you can make the ideal choices in this regard.